is marmalead worth it. Marmalead is clearly trying to sell and they say too:This application uses the Etsy API but is not endorsed or certified by Etsy, Inc. is marmalead worth it

 
Marmalead is clearly trying to sell and they say too:This application uses the Etsy API but is not endorsed or certified by Etsy, Incis marmalead worth it

Let’s jump right […] Etsy SEO, How To-torials. Marmalead vs. It is software that enables Etsy sellers to remain competitive in an ever changing ecommerce landscape through better market research and SEO analysis. In contrast to listing fees that are charged whenever you list an item for sale, transaction fees are only charged. You can pay with credit card or PayPal. You’ll have to give access to your camera and microphone. Thanks and have a great day!!Marmalead is an excellent companion to your Etsy research and can help you judge whether a niche is worth getting into. This can be toggled to analyze 42, 100, or 500 instead by clicking the ‘Limit to’ option. That's a good start! Most trials get used, much like most free guides don't get read. 0 Shares. That means there are fewer costs to pass on to your customer when calculating your pricing. Essentially, it’s a numbers game. Marmalead defaults to analyzing 100 results. My choices dictate my direction. It's only been recently that I switched to the paid version. The real power of Etsyhunt becomes obvious when you start using the Chrome Extensions (yes that’s right,. I am quite confused by the changes but both seem to be valuable SEO tools. You're here because you're looking for a free trial to Marmalead. frusturated-woman-looking-at-her-laptop. However, if you opt for the yearly plan, the cost is reduced to $15. Comparison tool for narrowing down keywords. Marmalead got me my first 500 sales on Etsy with just SEO alone. I don't think Marmalead has a free version, but I know that eRank does. Key features of Marmalead. SandAndShells • 2 yr. Post author By Dylan Read; Post date May 23, 2022; No Comments on two-people-point-at-smartphone; Leave a Reply Cancel reply "Marmalead boosted my views 500%" Meet Rosaleen from WishCharms and see how Marmalead helped her boost her sales and increase one listing's views by 500%. It works to help Etsy sellers optimize their listings and boost their sales. Marmalead is a search engine optimization (SEO) tool specifically designed for Etsy sellers. This tool even helps you decide which items are in demand by doing keyword research. Is it legit? Find out more in this review. Erank is AWESOME. How does it work? Well, the first step is figuring out how to use Marmalead’s Search Tool. Get Marmalead. Pickfu. Featured this week. Itt has become a helpful tool for many Etsy sellers. The search results they gave me for my listing were all wrong and when I asked them to explain why their results didn't match the Etsy website they couldn't explain. Don’t miss out on a sale because you used a comma! That comma isn’t worth it, we promise. We aim for full transparency on how we. Upon more searching, these hugely different average searches seemed consistent with each platform. Erank vs Marmalead. It's better to follow the advice that Etsy gives and develop your own titles and tags. Removing the background from your Etsy photos can be super useful for your main product image. Many sellers only use eRank to check spelling. It helps you find the best keywords for your product listings, analyze market trends, and track your shop's performance. Katie Smith: Slip into your give-up pants, crack open a White Claw, and plop yourself down on the couch. A study done by Professor Filip Raes found that students who followed an in-class mindfulness program reported reduced indications of depression, anxiety and stress up to six months later. As you get familiar with the features, you’ll find ways of using them that I’ve never even thought of. Being positive is something that’s really important to us here at Marmalead. It is worth the investment because it can save you time and money. While finding the right tool for Etsy keyword research may seem overwhelming, it’s well worth the effort. A long tail keyword is a more specific search phrase that is a combination of multiple keywords. Marmer Questions. Use Photoshop for Etsy to remove the background from product photos. Using the right keywords is crucial for getting found on Etsy. Select ‘Manage Shops. Using it requires only three steps. Comparison of Key Features. ”. Other catchphrase research apparatuses worth looking at are: Google Keyword Planner. Additionally, Marmalead offers valuable insights into how your listings are performing, along with suggestions for improvement. I buy the best tools for the job and get to work. Now for some features/enhancements to Marmalead in celebration of this milestone…. Welcome back! Sorry to hear that! Please enter your email address and we'll send you a message if we can find you in our system. To me this is worth the $10 bucks a month. Post author By Gordon Hardy; Post date January 11, 2020; No Comments on 5 keys to removing the risk from selling on etsy; Leave a ReplyCancel reply "Marmalead boosted my views 500%"Welcome back! Sorry to hear that! Please enter your email address and we'll send you a message if we can find you in our system. messages-from-etsy. Either margins in general on soap are very slim (meaning that business survives on volume), or you’ll need to find a way to reduce your cost because they’re. But these days, you’ll find he and his family. In either case, the wealth of information that Marmalead offers is worth its weight in gold — or at least the price of a subscription. Marmalead strives to offer you an optimal shopping venture. SandAndShells • 2 yr. 5% of the final price of your product, including. The universal language. Get Marmalead. Get Marmalead. CryptoGet Marmalead. Many Etsy sellers have turned to tools like Google’s Keyword Planner for help in finding which search terms shoppers engage with. Even the PRO plan of $34/month has limitation on searches, but they do have a free plan if you want to try it out. 7 Reasons You'll Want To Be There: Using Keyword Forecasts to maximize being found. Etsy Trends. Find a Location. It’s cheaper than other Etsy SEO services at $9. You're here because you're looking for a free trial to Marmalead. 3 Likes Share. The team here at Marmalead is excited to announce The Squeeze, a newsletter designed specifically for online entrepreneurs, just like you! Like a fresh glass of OJ, The Squeeze will be here every Wednesday to help start your morning. Investing in helpful tools and resources can significantly enhance your Etsy business. Rich is originally from Cleveland, OH. An entirely free online store builder is going to be insanely hard to use. . As a multiple seven figure seller, Marmalead is a MUST HAVE tool for me. So I usually get the sub, wait a week or so, cancel and enjoy the rest of the month knowing I don't have to worry about getting billed for more months than I want. How to get your products found with real shopper keywords. Marmalead doesn’t try to do any of that, it’s just focused on finding good word-order-match keywords. "Marmalead boosted my views 500%" Meet Rosaleen from WishCharms and see how Marmalead helped her boost her sales and increase one listing's views by 500%. Using your listing grades to better understand opportunities. They also have listing audits and tools to control your SEO on Etsy. Cover tightly and refrigerate overnight. I absolutely LOVE being a part of the Marmalead team and hearing from our readers/listeners! The journey The guys and I chat in the Jam about what a journey it is to discover what you want to do with your. Marmalead for the Stationery & Digital World:Get Marmalead. Get Marmalead. It’s an expensive program, but well worth it if you want to take your online income seriously. Etsy Listing & Transaction Fees. Sale Samurai vs Marmalead. In an online world where every website is vying for your attention and sales, Etsy is. Start with a handful of listings. Get Marmalead. man-using-printer-for-boxes. Is Marmalead worth it? For the $19/month, this was over my budget, especially at the. I find PL search analytics to be the best resource. Erank vs Marmalead. Step 4. 1. That’s definitely not good! Erank and Marmalead are two Etsy keyword tools you’ll hear about A LOT as you develop your Etsy SEO strategy, but they actually can help you do much more than that. Evi_Ele • 5 yr. Is Marmalead Worth It? Yes, Marmalead is worth it if you are a beginner at Etsy SEO and are looking for a user-friendly tool to help you learn the basics. Also known as ginger, orange or red, a marmalade cat is a cat whose fur is made up of a pale orange background and darker orange spots, stripes or swirls. Nestle bundle into the bottom of a bowl, then pour chopped peel over top. I strive to make good choices to move in a good direction. 8 comments. You’re encouraged to ask questions in. Marmalead is the best way to find top-performing keywords for your Etsy listings. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. In short, a better listing photo will help you sell more products. Post author By Dylan Read; Post date May 23, 2022; No Comments on google-search-engine-on-laptop; Leave a ReplyCancel reply "Marmalead boosted my views 500%" Meet Rosaleen from WishCharms and see how Marmalead helped her boost her sales and increase one listing's views by 500%. Or what we like to call – Marmer Questions. Want to get more views and sales on Etsy? Marmalead is an Etsy SEO tool that allows you to search for the best Etsy tags. That means you probably know at least something about us. Etsy SEO can be confusing. The Rank Checker is a pretty cool tool. I don't think Marmalead has a free version, but I know that eRank does. By. Well in this episode of The Jam, we’re going to cover exactly how to get star. Give it a shot and start searching for long-tail keywords with Marmalead. We’ve gathered questions asked and answered by fellow Marmers so we can all benefit from sharing the knowledge. So unless you have some way to do SEO keyword research (marmalade and erank) you're basically dead in the water. Is Sale Samurai Worth it? In conclusion, Sale Samurai has all the tools for Etsy sellers looking for an edge over other shops. Despite—or perhaps because of—this, the POD business model is becoming an increasingly popular choice among sellers and buyers on Etsy. Although it’s clear that I lean heavily toward eRank, don’t get me wrong- Marmalead was the first Etsy SEO tool I used and was perfect at the time. I am just still not sure my SEO is ok. Data similar to that found in Marmalead and eRank is presented by Roketfy in an easy to consume well thought out display. Alura. We thought this was a cool idea as it’s all about things you stand for. . 4 SharesAre you completely new to Etsy SEO and have absolutely no idea where to start? You want to make sure you can get the absolute most out of Marmalead but you’ve been wondering how to set your listings up for success. So, let’s look at the traffic stats worth paying attention to. Marmalead doesn’t try to do any of that, it’s just focused on finding good word-order-match keywords. Tags Etsy How-to, Etsy SEO, Holidays;It’s no secret that by optimizing your Etsy listings with the right keywords, you’ll gain increased traffic and more sales — and Marmalead is an Etsy SEO tool built just […] Optimizing your Etsy shop with the right keywords is key to achieving the growth and success you deserve. Post author By Dylan Read; Post date May 23, 2022; No Comments on woman-packaging-items; Leave a Reply Cancel reply "Marmalead boosted my views 500%" Meet Rosaleen from WishCharms and see how Marmalead helped her boost her sales and increase one listing's views by 500%. It might not hurt to take a basic Google SEO course, alongside Marmalead, to better understand search engine optimization. Get Marmalead. 5% of the sale price (item price + shipping + wrapping fees + any personalization charges). If you want to try one Erank is The cheapest and most complete . Marmalead, an SEO resource for Etsy sellers, provides insights on keyword research and competitor analysis to help fine-tune your listings and improve your shop’s discoverability. You pay for credits, and unless you’re doing a tremendous number of searches, you won’t run out. In other words, we want you to spend less time more efficiently and we want our tools to be at the heart of that venture. In an online world where every website is vying for your attention and sales, Etsy is determined to establish a sense of. 5% of the total cost your customer pays for shipping. Don’t: Compete on price. Marmalead didn't really work for me, but I haven't used it for a few years. We may often forget that the human sending those words could be going through some serious battles in their own life. But that also makes it easier and more tempting to lower your prices and make your products appear more enticing. Post author By Dylan Read; Post date November 23, 2021; No Comments on messages-from-etsy; Leave a ReplyCancel reply "Marmalead boosted my views 500%" Meet Rosaleen from WishCharms and see how Marmalead helped her boost her sales and increase one listing's views by 500%. For any Etsy seller in the stationary and digital design niche seeking a competitive edge, this platform is a must-have. Marmalead. Master the art of keywords. There’s a lot of noise out there getting in the way of your success. Part 1 of 3: How to use Marmalead / Marmalead Tutorial & Review. However, Marmalead does give more information on shipping and prices of the top selling products if you do scroll further down the page: This is something that Erank does not have on their search page. Business, Economics, and Finance. Marmalead, however, does not offer a built-in review management feature. As the old saying goes, “It takes money to make money. two-people-point-at-smartphone. What is Marmalead: “Marmalead is the best Etsy SEO and Market Research tool for serious sellers. I found some usual ‘Etsy SEO’ talking points tha. ← Newer Posts 1 2. 🌈Marmalead SEO Tool: ️ PART 2 of 3: my opinion, it's really not good to rely on either eRank or Marmalead for your SEO. I’ve tried to answer our most common. We can dive into trend research and pricing another day! For this, the main tools we’ll use are Search, Storm, and Competition. EtsyRank was showing all my gradings as A but when I tried Marmalead they were B-D. Also, it can be hard for Marmalead to tell you if a specific keyword is the best for you. Compare keywords side by side: Side by side keyword comparison with MarmaMeters gives you a quick way to sort through a long list of potential keywords. If you decide you’re ready to manage multiple Etsy shops, you’ll need to connect each new shop to Marmalead. Find niche products that actually sell! Revamp your Et. As the seller, you need to have more info about the keyword you’re wanting to use. An example of this would be “boho festival jewelry”. Is it w. Ppl hate on it but it gives yiu everything you need to know abkut etsy IF yiu use all its features. If you’re wondering how we came up with these keywords that we’re using for our example listing – it’s simple, we’re using Marmalead. Sometimes the best form of product photography is just your product with a clean white background, the same way we see a lot of. Basically what this means is, never make a one-for-one exact copy of your listing. Marmalead, LLC has {1} locations, listed below. eRank and Marmalead offer similar key functions that help sellers looking to improve the visibility of their Etsy listings in Etsy Search and get a better understanding of Etsy SEO. All you have to do here is click on “+New Storm” and type in a seed. It has a 3-day free trial & only $9. person-looking-at-stars. There are many tools available, offering different set of features with different prices. It has added a lot of features and helpful tools since it first started out. Rich is a Co-Founder of Marmalead and wearer of many hats! Before Marmalead, Rich was in product management and we’re pretty sure he hasn’t found any position as a”peeling” as being one of the founders and fearless leaders of our Marmalead team. Marmalead is clearly trying to sell and they say too:This application uses the Etsy API but is not endorsed or certified by Etsy, Inc. Is Marmalead worth it? Etsy SEO strategy that will help you get more views and more importantly sales. Marmalead’s Keyword Search Tool is an all-in-one Etsy SEO research tool. Post author By Dylan Read; Post date November 9, 2021; No Comments on person-using-printer; Leave a Reply Cancel reply "Marmalead boosted my views 500%" Meet Rosaleen from WishCharms and see how Marmalead helped her boost her sales and increase one listing's views by 500%. You can think of keywords as different audiences or markets that you’re in front of. You can get even more specific with long tail keywords than this and an example would be “boho festival jewelry for people who like to go to loud music festivals”. Get Marmalead. Etsy rank provides way more info at their free version than marmalead does. I just stick with EtsyRank now (although I haven't logged on in forever - I probably should!). etsy-stop-promoting-my-products. Ah yes, you’ve arrived at the FAQ. So I tried marmalead, and when I plugged in my listings for grading, all my listings ranged from D to C average. For generating that big list of keywords, there’s also a few ways to do that inside of Marmalead, and a great place to start is the Storm tool. Remember, it's just a tool. . The first keyword for Richie is something he’s familiar with. Marmalead. We also discuss changes to Marmalead to help you maximize Etsy’s new suggestions and get ahead of your competition. group-of-women-reviewing-business-graphs. I should add, it could be worth it to pay for 1 month and take a deep dive into all of the features and then. Join over 260,503 other Marmapreneurs that trust Marmalead! Marmalead makes real tools for real entrepreneurs living out real dreams. Use all 13 Etsy tags to improve your Etsy SEO in 2024. Once you have winning keywords, it's time to apply them to your. Is It Worth the Trouble? Becoming a Star Seller on Etsy isn’t as easy as it seems. As an Etsy seller, you have A LOT going on. In contrast, Marmalead has a simpler and more intuitive interface but fewer features. #4. You want more from your Etsy shop, and we want to help you. Marmalead also has a “Storm tool”, a. Use all 13 Etsy tags to improve your Etsy SEO in 2024. Subscribe now so you don’t miss the next episode! 9 Mistakes to AVOID When Selling on Etsy During the Holidays. Gnomekicker18 • 3 yr. 4. Taking a productive breather to stay positive during the holidays. This is a great analytical tool to analyse your current listings. Marmalead allows side-by-side comparisons of search phrase metrics, making it easy to find the ones you should prioritize. But Etsy has said they do not always show a Buyer what they want to see as entered in Search request. I would start off by typing in the keyword ‘coffee mug’ to see how popular this tag is. They also offer listing analytics and competitor research features. You can go into the Storm tool inside of Marmalead, put in a seed keyword, and it’s going. Marmalead is an Etsy SEO tool focused on the facts. All marmalade cats carry the tabby pattern, as the non-agouti gene responsible for solid coats such as black or brown does not affect phaeomelanin (orange). Keyword Forecasting: Gaze 3 months into the future to know how a keyword is going to perform. About Marmalead. Pin. Reset *This company may be headquartered in or have additional locations in another country. woman-packaging-items. Erank said the same exact keyword was only bringing in 500 average monthly searches. This review roundup tested 12 Etsy SEO Keyword tools including Alura, Marmalead, eRank, Sale Samurai and more. Finally! Now you have something worth trying:) Is this a full proof formula? No. But that also makes it easier and more tempting to lower your prices and make your products appear more enticing. person-using-website. Be aware that Etsy does not give out the actual search volumes for keywords, so any company claiming to be able to give you those numbers at best has just a small slice of real data scraped from browser add-ons etc. 00. So she knew exactly how much profit she was making before ads. Its beginner-friendly, intuitive design is a great way to optimize listings and boost sales. It has helped me learn a ton about how Etsy's search works, and it cuts tag and title research time way, way down. The tool costs $19/month, and there’s a 14-day free trial. As you’ve read earlier, one of the benefits of selling printables is the low overheads. Marmalead shows you over a year's worth of activity for every keyword. Read this guide to see use it to find winning. person-using-printer. It has added a lot of features and. Analyzed. 8 comments. ago. ago. That's why we're committed to providing only the very best in Etsy SEO. I believe eRank is worth it for the small monthly fee of $9. ‘Home decor’ is one of the top Etsy searches in 2023, but there’s just way too much competition for this keyword to be beneficial on its own. Post author By Dylan Read; Post date November 9, 2021; No Comments on person-using-website; Leave a ReplyCancel reply "Marmalead boosted my views 500%" Meet Rosaleen from WishCharms and see how Marmalead helped her boost her sales and increase one listing's views by 500%. Tips, tricks, and strategies for growing your Etsy shop. Cut to the chase with tips and tricks. You’re also able to see the average view per week, and check which are the best tags to add on your site. With 50k results, I know that tag is going. Understanding Etsy Share & Save: How to Join in or Opt Out. As a multiple six figure seller, Marmalead is a MUST HAVE tool for me. Now, enough of the intro and on with the article. Choose a shop title that describes your products Determine your keywords Avoid using the same keyword too often Use all 13 tags in each listing Front-load listings with keywords Renew your listings regularly Promote your shop to get inbound links Provide a great customer experience. Interpreting MarmaMeters. The number of long tail focus keywords you have. Many Etsy and Pattern sellers alike have voiced their displeasure at Etsy’s sheer number of fees. Now, this will do a lot of the work for you. It is a LOT faster than manually going through every listing and counting tags etc. Promise me though, please, make the most of this trial. 20 USD when you list an item for sale, thus the listing fee. One thing they have that erank doesn't is a "storm" tool that keeps generating new keywords for you based on. Marmalead is the worst of all. photos-at-printer. You’re going to be charging what customers want to pay for your product. Simply put, the tool will show you where the weak spots are in your Etsy shop and what to focus on in order to improve them. Our final bit of advice is to go green. Final thoughts. . For the rest of this month, you can get Marmalead for free! Here’s what you need to know. They’re in the order I would recommend using them. Not everyone that purchases from you will leave a review, we all know that. Marmalead, for me, was much more useful for looking at individual listing competition and keywords. . Categories Business Life. . It has an intuitive layout and offers various learning resources – from SEO basics guides to. Get Marmalead. I can not imagine why anyone would subscribe to it long term. You can add up to 10 photos to a listing. eRank's explorer tool does help when I'm looking for a different angle for a tag. woman-packaging-items. The #1 way you will be found on Etsy is via tags. The key features of both are: Keyword Search – providing search volume, competition & engagement stats. Here at Marmalead, we’re all about supporting our female subscribers. Below is Marmalead LLC’s privacy policy, which incorporates and clarifies these principles. Best. Look for inspiration from your competitors. person-typing-on-typewriter. She thought this was. Our app is a set of tools, but more than that it’s a community of creative lifestyle entrepreneurs sharing a journey. The first pro of using market-based pricing is that it’s competitive with what shoppers are willing to pay. Now erank has a "free version" which I actually used for a longtime to help with SEO. Get Marmalead. Etsy also charges a transaction fee of 6. With the amount of in-depth research and information they offer for informed decision-making, it’s definitely worth it in our opinion. These last few weeks have been crazy for me (Jade, your resident blog writer, and Marmalead. Keyword Search tool for deeper research. E. Using Storm for brainstorming. However, there are some differences between the two. Some marmalade cats also carry the. Now, an A grade is optimum. A. Get Marmalead. Luckily for Pattern users though, Etsy has started to reign back some of their fees and no longer. In this episode, we celebrate 2016 in true Marmalead fashion – by the numbers! We go over some interesting stats from 2016 concerning Marmalead and Etsy and offer some peeks into when different seasons begin trending. Test your title for competition in Etsy. - Marmalead The Truth About Etsy Offsite Ads | Are They Worth It? Love them or hate them, Etsy offsite ads may actually be a benefit to selling on the Etsy. Of all the strange and weird “national whatever” days that I keep hearing about, this one is worth not only celebrating but remembering. Marmalead is very similar to eRank in terms of functionality. Star Seller Can Come with a Potential Increase in Sales. There are a lot more similar tools that available for half the price of a monthly subscription to Marmalead. ”. While it’s still new, the Star Seller badge on Etsy is designed to quickly show which buyers meet their. The first thing you would want to do is to brainstorm the keywords that you’ll use for this listing. Here are 9 tips to get started: 01. Like eRank, Marmalead was created for Etsy merchants looking to get more exposure. Not that my sales increased dramatically because of it, but I sure as hell have been selling more more I ever did before. That means you probably know at least something about us. It even integrates with print-on-demand services like Printful. Is Marmalead Worth It for Etsy? Marmalead can be a worthwhile investment if you need help maximizing your shop’s presence through an in-depth keyword analysis and product listing optimization. Is Marmalead Worth it? Honest Marmalead Review for Etsy SEO AddToCart 13. SEO and keyword research tools can help you speed up the process. The UI of Niche Scraper is simple and straightforward. It’s like the swiss army knife of Etsy keyword research. It’s a community of awesome Etsy sellers just like. Last updated February 16, 2023 Product DetailsMarmalead is an Etsy SEO and market research tool for serious sellers. We’ll explore the pros and cons. Man, what a crazy three months we’ve had, but we’re thankful and grateful to have made it here with our Marmalead community! In honor of us all making it through, we’ve got your second-quarter free desktop & mobile calendars available for […] Categories. It means we’re a small but very dedicated group of people committed to helping Etsy Shops succeed. 5% of the sale price (item price + shipping + wrapping fees + any personalization charges). The perfect Etsy listing photo demands the attention of interested shoppers while showcasing your product in all its glory. Focus keywords are keywords that are in both your. However, they do have a ton of features in their free version you may be happy with only using. We store personal information for only as long as we have a reason to keep it. Suppose this mug is one of your items. Category: Business Life. A great idea to commit yourself to Etsy success! Today, we’re talking about the Marmalead version of the S. They also have listing audits and tools to control your SEO on Etsy. Regulates anxiety and mood. We have them! Everyone In the Matching Items table, Thumbnails are larger and Listing Titles are longer. While Etsy’s shipping transaction fee causes some confusion in the. Get Marmalead. If you want to try one Erank is The cheapest and most complete . Your first listing image gets you the click, but those that follow help get you the sale. EverBee is designed to boost SEO ranking and drive sales by connecting your Etsy account to the tool. Tool 2: Marmalead. Powerful (and fun) brainstorming tools help you find the keywords real shoppers are using to find listings like yours. Post author By Dylan Read; Post date November 29, 2022; No Comments on photos-at-printer; Leave a ReplyCancel reply "Marmalead boosted my views 500%" Meet Rosaleen from WishCharms and see how Marmalead helped her boost her sales and increase one listing's views by 500%. Over the past 6 months, we have been running a study to collect actual search terms from actual Etsy shoppers. Get Marmalead. A program launched by the Internation Trade Centre aims to give women-led businesses a stronger foothold in the handmade industry. Having Ho-Hum PackagingAt Marmalead, we have a few fundamental principles: We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services. Etsy Public company Consumer discretionary sector S&P 500 Business Finance Business, Economics, and Finance. I used it for a month, gathered some info, looked around, learned a few things. While you can manually monitor your reviews on Etsy.